The Various Present Day Marketing Perspectives Essay

The Various Present Day Marketing Perspectives - Essay Example E-marketing being a marketing perspective of the current time especially with the advancement of technology has come to be appreciated as a vital tool in the general marketing initiatives of an organization. As time goes by and technology advances e-marketing also changes and so are the approaches to achieving marketing goals and objectives. Currently, there are the mobile technologies like the 3G and PDA’s that have come to shape e-marketing and push the marketing arena to a higher level by incorporating electronic communications technology (Kalyanam 2009). Organisations need to take advantage of this marketing aspect and use the internet to distribute their products, enhancing good customer relations, advertising of products offered and to collect various responses from customers and other stakeholders through comments. An organization should incorporate into their marketing plan various e-marketing tools in order to expand their marketing horizons. In planning for this the organization needs to do a thorough audit in regards to SWOT analysis, analyze the SMART e-marketing objectives, e-marketing strategies, develop tactics that entail the e-marketing mix and thereafter evaluate the e-marketing pan performance to look into various successes and faults (Kalyanam 2009). The field of marketing has been one marred by allegations of failure to uphold ethics in conducting marketing activities like advertising and promotions (Horowitz 2005). One of the major ethical issues relates to pricing strategies that organizations put in place in order to ensure the competitive advantage over the rest. This is a practice well done by big companies and more so multinationals against smaller companies venturing into the same market. Some of the strategies employed are price skimming, bid rigging, and price fixing among others. The pricing strategies woo consumers more than others since the baseline of selling and buying are the price tag of a service or a commodity.  

Artemis Temple Essay Example for Free

Artemis Temple Essay She presided over the transition of a woman from virgin (parthenos) to married woman (gyne) and protected the virginity of those who were unmarried or wished to remain virgins (2). Artemis also oversaw marriage, childbirth and assisted with child-rearing (3). Virginity was especially emphasized in the Temple of Artemis at Ephesus: only virgins and men were allowed access and married or sexually active women were excluded under penalty of death. Artemis is commonly regarded as a fertility goddess, mostly because of the multitude of ‘breasts’ that cover her cult image (4). This essay will discuss three aspects of the Ancient Temple of Artemis, the style, the restoration of its architecture and its importance. The temple of Artemis was built around 550 BC and was the first temple to be entirely of marble and the largest temple ever built. The temple was financed by the wealthy king of Lydia and was designed by the Greek architect Chersiphron. Marshy ground was selected for the building site as a precaution against future earthquakes. The foundation was laid on a bed of packed charcoal and sheepskins, the column drums and architraves moved from the quarry, relates Vitruvius, by fitting them with large wheels and then, like rolling axles, having them pulled by oxen (5). It resembles the classical Greek temple: a stoic rectangular structure with mighty columns (6). The temple measured 350 by 180 feet and from the outside, its most striking feature was its more than 100 marble columns. Since it was built in the Ionic architectural style, the columns were decorated with sculptural reliefs at their bases and rosettes in their capitals (7). There were two rows of columns stretched across the front of the temple, standing about 21 feet apart and extending from the front to the back of the temple at 17 feet apart. The door in the pediment along with two windows was intended for Artemis own use (8). Inside the temple was the statue of Artemis herself, which was built from gold, silver, ebony and other stones. The temple brought in merchants, kings, and sightseers, many of donated jewellery and other treasures to Artemis and her temple. Its splendor also attracted many worshipers and pilgrims, strengthening the cult of Artemis (9). Since she was an influential figure, her fame went higher as soon as her temple was built. The Temple of Artemis was a very famous and attracted visitor from far and near. Its purpose was both a religious institution and market place. The market place itself had small models of the temple and its goddess Artemis for the fellow tourists as souvenirs to take with them. The columns at the front were decorated with intricate sculptures. It was built to honor Artemis as inside the temple was an inner room called the sanctuary that housed  a magnificent statue of the goddess. The temple was destroyed and rebuilt several times, each time it was built more impressively than the time before it. The first time it was destroyed was on the night of July 21, 356 BC, a man named Herostratus set fire to the temple in an attempt to immortalize his name (10). It caused the roof to cave in, the columns collapsed, and the statue of the goddess crashed to the ground. After the town created a law stating whoever mentioned his name would be put to death immediately. In the following two decades the temple was restored with the help of Alexander the Great. But then again in 262 AD, the temple was destroyed by the Goths and later swamped by floods, but still the residents of Ephesus vowed to rebuild it (11). However this time it was not rebuilt due to the high construction costs. A little later the temple began to lose its importance and many people were switching to Christianity and the town was completely isolated. There were attempts made to reconstruct the temple, but so far only a couple columns have been erected upon the remaining foundation.

Children of the Forest by Kevin Duffy Essay -- Children Forest Kevin D

"Children of the Forest" by Kevin Duffy "Children of the Forest" is a narrative written by Kevin Duffy. This book is a written testament of an anthropologist's everyday dealings with an African tribe by the name of the Mbuti Pygmies. My purpose in this paper is to inform the reader of Kevin Duffy's findings while in the Ituri rainforest. Kevin Duffy is one of the first and only scientists to have ever been in close contact with the Mbuti. If an Mbuti tribesman does not want to be found, they simply won't be. The forest in which the Mbuti reside in are simply too dense and dangerous for humans not familiar with the area to enter. Without them he would simply be wandering aimlessly in the forest. It was very important for Kevin Duffy to win the respect of the tribe when he arrived. The Mbuti are one of the most fascinating of all the "uncivilized" peoples of the world. This tribe inhabits equatorial Africa near the city of Kisangani in Zaire in the Ituri rainforest. The Mbuti, being the smallest people on earth, live in the most inaccessible place on earth. An Mbuti tribe is almost impossible to find in such a dense forest. The tribe's men and women are only about four and a half foot tall yet they navigate though rich and dense forestry daily in the search for meat and fruit. The Mbuti greatly acknowledge their beloved forest as the supplier of all their worldly needs and possessions. The forest supplies them with food, clothing, shelter, and to them, affection. The Mbuti treat the forest as their parents and see themselves as it's children. They often sing to it in times joy and pray to the forest in times of remorse. Duffy becomes a "fly-on-the-wall" among this particular Mbuti clan. Not by spying on them, but becoming a friend, a very good friend. The Mbuti trusted him like a brother and invited him into their lives to share everything from the birth Mazero's new child to the death of Ndima, one of the tribes' elders. He was even allowed to film the Mbuti's famous elephant hunt. To achieve this kind of trust among an "alien" culture is a phenomenal feat. The elephant hunt was the first story that depicted the actual way that the Mbuti hunted and shared their shared their rewards from a hunt. The entire tribe set out in order to search for an elephant for a feast. All the males of the tribe, regardless of age left ... ...in that respect. Humans seem to always behave like humans no matter where they are in the world or what technologies they possess. The Mbuti are probably better than Americans in another aspect also. They all hunted together, but not only the hunters and their families got to eat. Families of all the surrounding tribes enjoyed a meal. In today's society, people walk the streets hungry while other live lavishly, eating until they are stuffed. If Americans were more like the Mbuti, this country would be a much better place. The Mbuti pygmies of the Ituri rainforest are a fascinating people. They need their forest for food, shelter, and protection from other peoples of the world. How the Mbuti managed to survive the conquests of the Spanish and the English is beyond our knowledge. Their dense, uncharted forest has kept them a secret to many people to this day. The Mbuti probably are the most unchanged people still living on earth. As long as the Mbuti's forest isn't destroyed by the world's greed for money, they will more than likely remain there for decades to come. Works Cited: Duffy, Kevin, "Children of the Forest". Waveland Press, Inc. 1996

The Marketing of Honda Motorcycles in the USA

The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960's the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60's the major competitors were Haley – Davidson of U. S. A, BSA, Triumph and Norton of the UK and Motto – Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6. 6 million dollars. Many of the motorcycles produced were large and bulky and this led to the image f the motorcycle rider as being one who wore a leather jacket and went The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report identified was the market share loss and profitability declines an the scale economy disadvantages in technology, distribution, and manufacturing. The BCG report showed that success of the Japanese manufacturers started with the growth of their own domestic markets. The high production for omestic demand led to Honda experiencing economies of scale as the cost of producing motorbikes declined with the level of output. This provided Honda to achieve a highly competitive cost position which they used to penetrate into the US market. † The basic philosophy of the Japanese manufacture is that high volumes per model provide the potential for high productivity as a result of using capital intensive and highly automated techniques. Their marketing strategies are therefore directed towards developing these high model volumes, hence the careful attention that we have observed them giving to growth and market The report goes on to show how Honda built up engineering competencies through the innovation of Mr Honda. The company also moved away from other companies who relied upon distributors to sell their bikes when the company set up its headquarters in the west coast of America. The BCG found that the motorcycles available before Honda entered the market were for limited group of people such as the police, army etc. But Honda had a â€Å"policy of selling, not primarily to confirmed motorcyclists but rather to members of the general public who had never before given a second thought to a motorcycle†( SP p. 16 ). The small, lightweight Honda Supercub sold at under 250 dollars compared to the bigger American or British machines which were retailing at around 1000 to 1500 dollars. In 1960 Honda's research team comprised of around 700 designer and engineer staff compared to the 100 or so employed by their competitors showing the value which the company placed on innovation. Production per man-year was 159 units in 1962, a figure not reached by Harley-Davidson Honda was following a strategy of developing region by region. Over a period of four to five years they moved from the west coast of America o the east coast. The report showed the emphasis which Honda paid to advertising when the company spent heavily on the advertising theme † you meet the nicest people on a Honda† thereby disassociating themselves from the rowdy, hell's angels type of people. Essentially the BCG is portraying Honda as a firm dedicated to being a low cost producer, utilising its dominant position in Japan to force entry into the U. S market, redefining that market by putting up the nicest people image and exploiting its comparative advantage via Pascale tends to disagree on many points of the BCG report. The report uggests that there was a smooth entry into the U. S market which led to an instant success. Pascale argues that Honda entered the American market at the end of the motorcycle trade season showing their impotence to carry out research in the new market. As they entered the market at the wrong time sales were not as good as they should have been and any success was not going to be instantaneous. Pascale also criticises the assumption that Honda was superior to other competitors in productivity. He says that Honda was successful in Japan with productivity but circumstances indicate that the company was not superior. The lack of funding from the ministry of finance and the ploughing back of profits into inventory meant they had a tight budget to follow. The BCG report shows that Honda had a smooth policy of developing region by region, moving from the west to the east. Pascale response is that this is partly true but reminds that Hondas advertising was still in Los Angeles in 1963, four years after setting up their subsidiary. The report to the British government showed that Honda had a deliberate strategy of disassociating themselves from the hells angels type of people by following the nicest people advertisement policy. Pascale shows that this was not an intentional move since there were disputes within the company with the director of sales eventually persuading to management against their better judgement. The BCG report found Honda pushed into the U. S market with small lightweight motorbikes. However Pascale says this is again not true. He argues the intended strategy was one of promoting the larger 250cc and 350cc as Honda felt that this was what the market wanted since Americans liked all things large. The bikes were unreliable which led to the promotion of the supercubs. These bikes salvaged the reputation of the company. An dea which hardly came from an inspired idea but one of desperation. Overall Pascale gives the impression that it was through an incidental sequence of events which led to Honda gaining a strong hold in the U. S market, mainly through the unexpected discovery of a large untapped segment of the market while at the same time trying to retain the The criticism made by Pascale can be further analysed by looking at the The strengths of Honda start with the roles which the founders played. Honda was an inventive genius with a large ego and a volatile temperament. His main concerns were not about the profitability of the ompany or its products, but rather to show his innovative ability by producing better engines. Fujisawa on the other hand thought about the financial section of the company and how to market the ideas. He often challenged Honda to come up with better engines. By specialising in their own abilities the two of them were able to pool together resources Another strength was the way the company utilised its market position. Strengths in design advantages and production methods meant they were able to increases sales in Japan even though there was no organisation within the company. Once there was a large enough demand for its products, mainly the supercub, Honda both in Japan and in America, moved from a sale on consignment basis to one that required cash on delivery. This seemed a very risky decision to make at the time but within three years they had changed the pattern within the motorcycle industry by shifting the power relationship from the dealer to the manufacturer. Mr Honda had cultivated a â€Å"success against all odds† culture into the company. This was tested when he sent two executives to the U. S with no strategy other than to see if they could sell something. The weaknesses within an organisation can become irrelevant if the strategy is strong and there is good leadership. An element of luck also helped Honda follow an emerging strategy. Restrictions placed on funds by the government for the U. S venture forced Honda to take an alternative route. If they had all the funds necessary they may well have gone through the normal distribution Honda entered the us market right at the end of the motorcycle trade season. When leaking oil and clutch problems occurred on their bikes it did not affect Honda as hard as it would have had they entered in the beginning of the season. Also people noticing the Supercubs led the company to produce a bike which was not at first supported by senior The success of Honda was not the result of senior management coming up with all the answers. In fact senior executives in most Japanese manufacturing companies do not take their strategic positions too seriously. Salesman, cleaners and those working on the manufacturing floor all contribute to the company is run and thereby influence its strategic position. It is this ability of an organisation to move ideas from the tom to the bottom and back again in continuos dialogue that the As a conclusion it is necessary to consider the theoretical side of Hondas strategy and see whether the company was in fact following a model. The first model is the Andrew's model. Andrew came up with the idea that there were two stages to corporate strategy, formulation and implementation. Formulation involved looking at the market, competitors and resources and formulating a corporate strategy which would be implemented throughout each process of the organisational structure. This model was also supported by Porter. This is how the BCG saw Honda, as a corporation, who had looked at the market, formulated a strategy to ope with the environment and competition pressures and implemented it, making all Hondas plans and activities deliberate. The second model known as the emergent strategy portrays a different image to the Andrews model and shows how Pascale viewed Honda. The model shows a realised strategy made up from a an intended strategy together with an emergent strategy which is not planned but emerges in relation to activities within the environment. Pascale seemed to think that in Hondas case a substantial proportion or the companies corporate strategy was emergent and less was actually intended strategy.

John’s Case

Case Study John Stokes May 27, 2012 An overview of John’s case John Stokes is a manager of the Tri-Mart Corporation. He recently received an inappropriate email from an employee that showcased nude men in a calendar. He also noticed that the email was forwarded to 50 other people in the organization. Key Issues or Problems He recently received an inappropriate email from an employee that showcased nude men in a calendar. He also noticed that the email was forwarded to 50 other people in the organization. Alterative that John can considerThere are many companies that are currently marketing e-mail monitoring services. John needs these services range from a full e-mail monitoring application to a program that only records the time at which employees pick up their e-mail. The full e-mail application program will record all of the following information. The e-mail recipient ?The e-mail sender ?The number of words in the e-mail The time the employee spent reading e-mail ?The time t he employee spent composing e-mail ?The number of attachments ?The type of e-mail – business-related or non-business related.A potential solution to John’s dilemma Full E-mail monitoring application to a program that only records the time at which employees pick up their e-mail. The full e-mail application program will record all of the following information. The e-mail recipient ?The e-mail sender ?The number of words in the e-mail The time the employee spent reading e-mail ?The time the employee spent composing e-mail ?The number of attachments ?The type of e-mail business-related or non-business related My conclusion on the case studyEmployee’s privacy rights in the workplace depend on whether they work in the public sector or private sector. Because constitutional rights operate primarily to protect citizens from the government1 state action is required before a citizen can invoke a constitutional right. Therefore, since most Americans work in the private se ctor, the United States Constitution and its corresponding Fourth Amendment privacy protect provides little guidance in private sector e-mail monitoring situations.

Creative history essays

Creative history essays Exceptional Works: Herodotus and Homer Telling history through authors such as Homer and Herodotus allows them to tell the stories of the ancient time with fictional excitement for the readers enjoyment. Herodotus is also known as the Father of History. Herodotus told stories of the Persian wars. These stories give information to help understand the cultural and political concepts that occurred during the Classical Age of Greece. He did this through his book The Histories which was about the Peloponnesian Wars which was between the smaller Greek city of the west and their counterpart from the east. Homers Odyssey tells of a character named Odysseus whos trying to return home and has different obstacles to go through. Odysseus survived all that happened to him. In both stories, the importance of the gods in Greek tradition is shown from the interaction between humans and gods. In book nine of the Odyssey, Odysseus and his men travel to the land of the Cyclops, where they meet Polyphemus, Cyclops and the son of Poseidon, god of the sea. Odysseus and his men meet Polyphemus. It started as a peaceful greeting, but ended with Polyphemus killing two of Odysseus men and the rest of them are detained. They are blocked in a cave by a giant boulder in which only Polyphemus is able to move it. Homer is displaying the power that the gods had in everyday life in this situation. He knows only Polyphemus is able to move the boulder, so he does not instantly challenge him by sword. Odysseus found a huge portion of an olive tree and they sharpened it in the fire. Odysseus and four other men agreed to use the weapon. When Cyclops came back, Odysseus offered him the wineskin and he drank it all. Once he is drunk, Odysseus said to him: "Kyklops, you ask my honorable name? Remember the gift you promised me, and I shall tell you. My name is Nohbdy: mother father and friends, everyone calls me Nohbdy. (Book 9, lines ...

Analytical Exposition - Comparison of the domestic sitcoms Brady Bunch and My Wife and Kids

Analytical Exposition - Comparison of the domestic sitcoms Brady Bunch and My Wife and Kids The popularity of domestic sitcoms is increasing. Certain shows usually address issues relevant to the lives of their viewers. It could be suggested that certain television shows contribute to the development of viewer's attitudes and beliefs. Despite the differences in the eras that these sitcoms come from, The Brady Bunch (produced 1970) and My Wife and Kids (produced 2000-2005), represent family as a place of love, protection, support and affection. However the producers present this image through different technical, symbolic and language strategies. The representations of family presented in the two sitcoms reflect the eras of production.The Brady Bunch is a classic situation comedy. The Brady Bunch is an all-white all American patriotic family. Mike Brady, a widowed architect with three boys marries Carol Martin, a single young mother with three young girls. The couple and their formerly-separate families conjoin to become one close-knit blended family. The Brady family also co nsist of Alice Nelson who serves as the family's live in housekeeper.BRADY CHESIREThe themes revolve around family unity, sibling rivalry, dating and misunderstandings.My Wife and Kids is the ideal situation comedy representing today's society. My wife and kids is based on the African American Kyle family. The Kyle family could be described as a dysfunctional family. Michael Kyle longs for a traditional life, but his day-trader wife Janet "Jay" threatens his idea of the ideal family scenario. Michael and Janet have 3 children, their gangsta rap-worshipping son Michael Jr. and brooding daughters Claire and Kady. My Wife and Kids tackle issues such as substance abuse, sibling rivalry, relationships, and teenage pregnancy. Both of these shows depict traditional marriages with masculinity and femininity. In The Brady Bunch Mike is the only source of income in the family, yet he earns enough for the family to live comfortably. This is...

This is so gay!

This is so gay! This is so gay! This is so gay! By Maeve Maddox I recently received a comment on one of my posts that said, This is gay. As the comment made no sense in the context, I was puzzled. For those fogies like me who hadnt realized that the word gay has morphed again, heres a timeline of its changing meanings as illustrated in the OED. gay: adj. c1325 Noble; beautiful; excellent, fine. Example: Heo is†¦ graciouse, stout, ant gay, gentil, iolyf so à ¾e iay Translation: She is precious by day, gracious, splendid and excellent, gentle, jolly as a bird. (stout, meant stately, magnificent, splendid; iay refers to the European jay) c1380 Bright or lively-looking, esp. in colour; brilliant, showy. Example: Oppon à ¾e tour..à ¾ar stondeà ¾ a iuwel gay, An egle of gold à ¾at schynaà ¾ brigt so doà ¾ à ¾e sonne on may. Translation: Upon the towerthere stands a brilliant jewel, An eagle of gold that shines as does the sun in May. c1385 Of persons, their attributes, actions, etc.: light-hearted, carefree; manifesting, characterized by, or disposed to joy and mirth; exuberantly cheerful, merry; sportive. Example: A lay Of love..made hire herte fressh and gay. Translation: A story about lovemade her heart fresh and merry. 1597 Originally of persons and later also more widely: dedicated to social pleasures; dissolute, promiscuous; frivolous, hedonistic. Also (esp. in to go gay): uninhibited; wild, crazy; flamboyant. Example: Sum gay professors (kepinge secret minions) do love there wyues..to avoyde shame Translation: Some homosexual professors (keeping secret catamites) do love their wivesto avoid shame. 1922-2003  orig. U.S. slang. (a) Of a person: homosexual; (b) (of a place, milieu, way of life, etc.) of or relating to homosexuals. Examples: 1941 Gay, an adjective used almost exclusively by homosexuals to denote homosexuality†¦2003 Episcopalians took a big step toward electing their first openly gay bishop. 1978 slang (chiefly U.S.) (sometimes considered offensive). Foolish, stupid, socially inappropriate or disapproved of; ‘lame’. Examples: 1978 ‘It looks terrific on you.’ ‘It looks gay.’ 1987 Your so-stupid-theyre-funny captions are gay. Get into some [real] humor. These six definitions with their examples only scratch the surface of all the meanings that have been attached to the word gay since it entered the language from Anglo-Norman gai/gaye, and provide an excellent case study of the arbitrariness of language. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business Emails5 Lessons for Mixing Past and Present TenseJanuary 1 Doesn't Need an "st"

Argument for the importance of American Literature in college english Essay

Argument for the importance of American Literature in college english dept - Essay Example American literature is the major media that helps the new generation to understand the historical perspectives and its evolving values. It provides the people with the opportunity of creative imagination. Literature, especially American literature is highly relevant because it helps people to understand the intricacies of human interaction and psychology through the experiences of other people. Llosa (2001) says that even though the technology has redefined the priorities of people, the relevance and importance of literature can never lose its real meaning. The appeal of the literature is primarily focused on providing the reader with an opportunity to grow and learn. At the same time, it allows the reader to ponder over the events and try to use the same in his or her life for personal and professional growth. Indeed, readers are able to observe the changes because they can apply creative imagination to the process of evolving times. The books can stir up the emotions of the readers and they can also be the greatest source of inspiration for those who wish to look beyond the petty selfness of racism, prejudices and religious bigotry. Homer, Socrates, Tolstoy, Shakespeare are as important a figure as any other contemporary writers. We understand them because we can identify ourselves in their writing. Indeed, literature provides the human race with the means to express their deepest feeling. It also provides a facilitating platform for the generations to learn and expand on knowledge garnered through literature and literary account of history. In fact American literature is important because it gives one a significant medium to express one’s gratitude and patriotic feelings which cascades down to generations, inculcating pride. Most importantly, literature promotes creativity through visionary paradigms. It provides expression for

The Problem of Adder-Tariff-Scheme in Thailand Essay

The Problem of Adder-Tariff-Scheme in Thailand - Essay Example This paper illustrates that Thailand is one of the successful countries that have made the progressive step in the use of solar energy in South East Asia. The government of Thailand has implemented photovoltaic support programme, which aims at increasing their renewable energy targets. This project has been made possible due to their outstanding policies that they have put in place. The country currently is in the process of implementing policies that will increase the solar energy production from 1,000MW to 3,000MW by the next years to come. These policies come after the government of Thai fails to accept the introduction of feed-in premium. The policies include the solar rooftop programme and community solar-based programme, which is still in development stage. The research shows that the government of Thailand spent many billions importing energy in the neighboring countries.This indicates that the country will continue spending a lot of money in the energy sector due to the risin g demand for the energy supply. This will increase the cost of dependency in foreign energy due to a projected rise in global energy prices. The research advocates for access to affordable and sustainable energy in Thailand. The major interest involved in energy systems are the difficulties that most developing government face in getting access to the energy. Therefore, for the government to improve its access to energy the previous endeavors of the energy department in order to pave way for new technology in the sector to be successful.

Indivual report Essay Example | Topics and Well Written Essays - 2500 words

Indivual report - Essay Example Consequently, the companies have to conduct an in-depth market research in order to successfully launch their products and services or both. The present report makes an all inclusive analysis of the Indian market in order to check the feasibility of the success of the restaurant in various cities of the country. The researcher aims to apply SWOT analysis in this study in order to present a comprehensive report to the client, where no aspect and area could be left ignored with the market perspective. In addition, the report will also be supportive in respect of guiding the client in recruiting the staff for the chain of restaurant in India. Hence, based on the expertise research, the report encompasses all difficulties and failures in the successful launching of the food chain in this era of perfect competition. TERMS OF REFERENCE: Being the market research consultancy, the Oceanic offers its services to the local, national and international companies, firms and organisations by provi ding them with the complete information regarding the market situation. It includes the trend of the market, nature, taste and socioeconomic position of the customers and consumers, nature and products of the already existing rival and competitor companies. The research services made by the Oceanic are helpful for the success of newly launched products and services on the one hand, and for the increase of sales and profit volume of the already working firms and organisations on the other. Since the research company has been working dynamically for the last one and half decade, it maintains wide range of clients in its list, which have experienced 10%---25% increase in their sales and profit after hiring the services of the qualitative and quantitative research department of the Oceanic The Spicy Food Chain is the client company of the Oceanic, which has earned respectable name and fame in the food industry. The company has opened its restaurants in commercial regions of England, whe re it offers multiple English, Italian and Chinese dishes to its customers in a peaceful and tranquil environment. The most distinguished aspect of the restaurant is its different hygienic and delicious ready made food items for the workers, professionals and students, offered as lunch at noon at economical rates. Consequently, a large number of the working men and women visit the restaurant in every area where it has launched its food chain. Hence, the company has got popularity all over England because of its high quality products against reasonable prices. Though The Spicy has captured the attraction and attention of a large proportion of customers in its native country England, it could not obtain too much success in the Indian capital city i.e. New Delhi. The main reason behind this problem includes the unawareness of its overseas department regarding the tastes and flavours the Indians look for in lunch. In addition, the company is not very familiar with the demographical stat istics of this south Asian country, as well as with the cultural aspects and religious beliefs. Consequently, the management has hired our services for making their success a reality in this region. OVERVIEW OF THE

The Safety net and layoff Essay Example | Topics and Well Written Essays - 750 words

The Safety net and layoff - Essay Example Well, there are two economic perspectives on this issue. The first perspective argues that by increasing the support for people without jobs those with low incomes will decrease their incentive to find jobs. Others argue that more generous the government is the more incentive for the unemployment to find jobs. Government has become more generous with social safety net in many ways. A bonus was added to unemployment checks, people were offered subsidies to pay for their health insurance, food-stamp benefit levels were increased, and were available in situations in which they were formerly unavailable and states were granted waivers from program work requirements. This perspective is in line with the Keynesian school of thought which is based on the concept that in order for an economy to grow and be stable, extreme government intervention is required. This will make people have less motivation to find a job, and will shift the aggregate supply of labour to the left as shown in the diagram below. The advantages of unemployment benefits affect everyone. Benefits help individuals and family to have the necessities to live and help them throughout periods of unemployment. The unemployment benefit will result in an increase in consumption and that affect the general economy shifting the AD to the right as shown in the diagram below. The disadvantages of benefits are for business and the society as whole. As unemployment increase, government will need to give more unemployment benefits, and the government get the money for increasing taxes and/or reallocating their spending from one sector to another. Thus businesses and society will not be in favor of the unemployment benefits. While economists seek to find whether or not the government should be generous with social safety net and what is the effect of that on unemployment job seeking they often fail to notice the effect of the safety net on the

Thomas Wolsey Essay Example | Topics and Well Written Essays - 1000 words

Thomas Wolsey - Essay Example However, Wolsey was no false-faced upstart, but a highly intelligent fellow. It is reported that, "he took his degree as a Bachelor of the Arts at the very early age of fifteen, which so impressed the scholars at Oxford that he was called the 'boy-bachelor'" (Ridley, 1982, p. 18). Later he also took an M.A. and became a headmaster. True, Wolsey had ambition, and his education, entry into the priesthood, and transitional positions were stepping-stones to a power, but who can fault ambition in a man of humble origins His father sent him to Oxford because he wanted a better life for his son. The law at the time was still skewed against the lower classes. Only a complete fool would not desire to move up in the socio-economic hierarchy, and Wolsey was far from a fool. He never had difficultly impressing his social superiors, beginning with his first patron, the Marquess of Dorset. Even though Dorset died shortly after appointing Wolsey rector, Wolsey had made other powerful friends, and soon became chaplain to the Archbishop of Canterbury and then the Governor of Calais, giving "Wolsey a wide experience of many sides of government, especially of relations with foreign countries, and a foothold in the government service" (Ridley, 1982, p. 22). In this politically sensitive outpost of English rule, Wolsey had "the opportunity to learn about the problems of many aspects of government administration and to show his efficiency in dealing with them (Ridley, 1982, p. 23). He must maintain the lines of communication between the Crown and those owing allegiance to England in Calais; he must keep an eye on the French military and guard against French spies. These things he did without Henry VIII, who was not yet king. In fact, as a result of his skillful work in Calais, Wolsey became a chaplain in Henry VII's court and worked with those who made foreign policy. He succeeded, on his own, on sensitive diplomatic missions to Scotland, Austria, and the Netherlands, while receiving special dispensations from the Church. Prior to Henry VIII's ascension, Wolsey garnered remarkable power and prestige by navigating his responsibilities and balancing his social connections, for which reasons alone we must discard the idea that his later power and prestige sprung directly from manipulation and deceit toward the King. When Henry VIII came to power, "The accession of a handsome and dashing young king in place of his cautious and money-grasping father was welcomed by the people" (Ridley, 1982, p. 28), but it was the differences between the two kings that allowed Wolsey to rise through the ranks. The old King had been conservative and dedicated to his role as King. The young King was fiscally liberal and immediately began taping the coffers for clothes, jewels, and parties. He resented boring duties and disliked those who advised him to spend more time at them. Wolsey knew how to please the king. While others "urged Henry to preside at Council meetings, as his father had done, and to devote his time to affairs of the state, Wolsey offered to carry out all the work of government while Henry hunted and amused himself[Wolsey] found out what the king wanted, and did it" (Ridley, 1982, p.

The British Economy Recession Essay Example | Topics and Well Written Essays - 1000 words - 1

The British Economy Recession - Essay Example It can be explained by the fact that these countries have more favorable natural resources than the UK. Up to World War Germany had been following its own policy of imperialism and that is why it nearly stopped any relations with the UK. Despite the above-mentioned facts, the UK was still doing not very badly. The War ruined all spheres of the UK industry. It did destabilize the British economy for a long period of time. The plants and factories both in town and in the suburbs were regularly bombarded and eventually, it lead to the decline of the UK economy. Participating in the War made the UK lose the quarter of the country’s wealth. The decline of manufacture brought about the total unemployment and strikes of complaints. The unemployment was spread among women and those men who were not involved in battles. Those enterprises that were not ruined closed down because they even didn’t cover their expenses. People in those times didn’t have money to develop the majority of branches of the manufacturer. The only spheres that managed to survive and even got some profit was the food manufacture and the military one. During the War, these products became of prime importance. Although the manufacturer in the UK was in recession, London still played the role of the world main financial center. I accumulated the accounts dealing with military forces and other spheres. For performing the function of the World Bank the UK, surely, charged the percentage and that donation allowed it to proceed to participate in the battles. People unsatisfied with the political and economic situation united in General Strike that aimed to demand the increase of the standards of living. The authorities managed to suppress the Strike and those people who participated in it were blacklisted and could not be hired for very long after the strike. T

Thomas Wolsey Essay Example | Topics and Well Written Essays - 1000 words

Thomas Wolsey - Essay Example However, Wolsey was no false-faced upstart, but a highly intelligent fellow. It is reported that, "he took his degree as a Bachelor of the Arts at the very early age of fifteen, which so impressed the scholars at Oxford that he was called the 'boy-bachelor'" (Ridley, 1982, p. 18). Later he also took an M.A. and became a headmaster. True, Wolsey had ambition, and his education, entry into the priesthood, and transitional positions were stepping-stones to a power, but who can fault ambition in a man of humble origins His father sent him to Oxford because he wanted a better life for his son. The law at the time was still skewed against the lower classes. Only a complete fool would not desire to move up in the socio-economic hierarchy, and Wolsey was far from a fool. He never had difficultly impressing his social superiors, beginning with his first patron, the Marquess of Dorset. Even though Dorset died shortly after appointing Wolsey rector, Wolsey had made other powerful friends, and soon became chaplain to the Archbishop of Canterbury and then the Governor of Calais, giving "Wolsey a wide experience of many sides of government, especially of relations with foreign countries, and a foothold in the government service" (Ridley, 1982, p. 22). In this politically sensitive outpost of English rule, Wolsey had "the opportunity to learn about the problems of many aspects of government administration and to show his efficiency in dealing with them (Ridley, 1982, p. 23). He must maintain the lines of communication between the Crown and those owing allegiance to England in Calais; he must keep an eye on the French military and guard against French spies. These things he did without Henry VIII, who was not yet king. In fact, as a result of his skillful work in Calais, Wolsey became a chaplain in Henry VII's court and worked with those who made foreign policy. He succeeded, on his own, on sensitive diplomatic missions to Scotland, Austria, and the Netherlands, while receiving special dispensations from the Church. Prior to Henry VIII's ascension, Wolsey garnered remarkable power and prestige by navigating his responsibilities and balancing his social connections, for which reasons alone we must discard the idea that his later power and prestige sprung directly from manipulation and deceit toward the King. When Henry VIII came to power, "The accession of a handsome and dashing young king in place of his cautious and money-grasping father was welcomed by the people" (Ridley, 1982, p. 28), but it was the differences between the two kings that allowed Wolsey to rise through the ranks. The old King had been conservative and dedicated to his role as King. The young King was fiscally liberal and immediately began taping the coffers for clothes, jewels, and parties. He resented boring duties and disliked those who advised him to spend more time at them. Wolsey knew how to please the king. While others "urged Henry to preside at Council meetings, as his father had done, and to devote his time to affairs of the state, Wolsey offered to carry out all the work of government while Henry hunted and amused himself[Wolsey] found out what the king wanted, and did it" (Ridley, 1982, p.

Case Briefs Essay Example | Topics and Well Written Essays - 3000 words

Case Briefs - Essay Example ision in the Court of Appeals and stated â€Å"commercial nature of the parody rendered it presumptively unfair under the first of four factors† (LII p.4). However, the Supreme Court ruled that the Appeals Court had error in its judgment. Therefore, case the case went from district court, to Appeals court and eventually to the Supreme Court. The Supreme Court reasoned that the decision ought to be reached upon consideration of several factors. One, the character and even the purpose of that use; two, the amount of the work used in the creation of a parody. Finally, the effects and the nature of the copyrighted material. This case was filed at the district court in Texas involving two firms where mascot characters were the center of the issue. Barney was a character associated with the Lyons partnership while Ted Giannoulas had a chicken as its mascot. The plaintiff complained that the defendant had false association trademark-dilution as well as unfair competition (Texas paralegal Journal p.2). In the first hearing, the district judge rule that the plaintiff was not able to proof beyond reasonable doubts how the defendant had infringed on trademark. The plaintiff’s concern was that the defendant’s portrayal of Barney as weak and relied on the chicken for dancing lessons was tantamount to unfair competition. When the judgment was delivered, the plaintiff was dissatisfied and appealed the ruling (Texas paralegal Journal p.4). The issues raised by the plaintiff at the district court included by using a Barney-like mascot, there would be consumer confusion hence unfair competition. Additionally, the firm complained of portraying it in bad light by misusing a barney-like mascot on the stage. Apparently, the mascot would be slapped, kicked and even stood on. The district court ruled that there was no evidence sufficient to sustain a consumer-confusion case. This was reached after it was ruled that the defendant’s use of barney-like mascot was a parody. In

John Locke Leader of the Enlightenment Essay Example for Free

John Locke Leader of the Enlightenment Essay John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. A ll three rightspertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Locke discusses the need for three natural rights, the right to property, life and liberty. All three rights pertained to equality and seeing as the Enlightenment Era revolved around individualism, his development and support of Natural Rights made him a great influence and role-model. Furthermore, John Locke was against the Divine Right of Kings and believed that there was no one true ruler that was chosen by god. He instead believed that the ruling force should be decided by the citizens of a country. This in turn allowed the citizens more liberty and thus more equality – everyone’s votes counted and each vote was equal. His belief in Natural rights also influenced many other movements and laws such as the French Revolution, the US Constitution, the American Declaration of Independence and The Social Contract. If it wasn’t for him and his literature, many leaders of the Enlightenment such as Voltaire wouldn’t have been inspired to come up with and share their ideas. John Locke’s influences on politics, equality and the other leaders of the Enlightenment were immense, thus making him one of the greatest leaders of The Enlightenment. John Locke has had a great impact on governments, other leaders and equality during the Enlightenment, thus making him the most influential leader of that era. Locke’s literature specifically his book The Two Treatises of Government was the key to many of his contributions. â€Å"By far the most influential writings emerged from the pen of scholar John Locke† (Powell, Jim). In this book, Loc.

Definition Essay - Art and Excellence :: Expository Definition Essays

Definition Essay - Art and Excellence Art is why I get up in the morning, but my definition ends there, ya know, it doesn’t seem fair that I’m living for something I can’t even define, and there you are right there in the meantime. –Ani DiFranco, â€Å"Out of Habit,† Living in Clip Art seems to be such an all-encompassing word it defies definition. The artist Ani DiFranco blatantly says in her music that she cannot define art although it is intimately and passionately tied into her life and interpersonal relationships. Ani Difranco is an artist, but why is she an artist? What about her and her music make her an artist? What makes her music art? What is the difference between this enterprise and that of being a world-class physicist? Was Einstein not a true artist? Is physics not an art? If it is an art, is it art? When one attempts to analyze and define art, these sorts of questions inevitably arise, making any objective notion of what art is exceedingly difficult to determine. In fact, we find that nearly everybody has his or her own unique conception of art. Of course, it may be argued that everybody also has his or her own unique conception of a spoon or any other idea, but art seems something over and above this. The incredible depth , richness, and complexity of art do not merely allow for, but seem to necessitate the myriad conceptions of art we find in the world around us. I believe the level to which anything can be considered art depends on the level of originality, skillfulness, effectiveness, and other such relative characteristics providing opportunities for the excellent performance or unbelievable creativity we typically associate with art. To begin explaining what is meant by art’s reliance on relative characteristics, let us analyze the word deep. How do we know when something is deep? Should we consider any body of water greater than four inches in depth deep and anything less deep shallow? It seems fairly obvious that the word depth refers solely to relative phenomena. Deep is a fairly simple property to which we make the switch from shallow at some arbitrarily and relatively defined level on the gradient of depth.

Essay on the Gift of Life in Shakespeares Sonnet 16 -- Sonnet essays

The Precious Gift of Life Revealed in Sonnet 16 Throughout literature authors attempt to control the passage of time through their works. In William Shakespeare's "Sonnet 16" he addresses this subject through the use of literary devices. These devices indicate how the progress of seasons cannot be controlled by words alone. The passing of time is displayed through paradox and imagery, but it is overcome by the ceaseless life of progeny, unlike the feeble words of Shakespeare's sonnet. Change and age help determine time. Shakespeare uses paradox to help convey change and relate it to the past. He says to "fortify yourself in your decay," (3) which tells the reader that a stronger being and a stronger state of remembrance should be attained before death. Though Shakespeare attempts to endure time with verse, his sonnet alone is not worthy enough to withstand the future. A paradox in the couplet shows how to achieve this state of eternal life by "giv[ing] away yourself keeps yourself still" (13). To achieve ...

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1. The narrator of â€Å"The Yellow Wallpaper† undergoes a profound change from the beginning of the story to the end. How is her change revealed in relation to her response to the wallpaper? How does she fell about the change? How do your feeling differ from the narrator’s? The narrator is more passive as she first interacted with the yellow wallpaper in the big, airy room. Then the narrator becomes more active as she obsesses with the yellow wallpaper and the sub-pattern behind it and investigates them at night.She likes the change and falls in love with the big, airy room because of the yellow wallpaper. She finds out life is much more excited than used to be. Rather than becoming better than the narrator used to be, I feel her nervous depression develops to be more and more serious. 2. The narrator describes the room with the yellow wallpaper as a former nursery — that is, a room in a large house where children played, ate their meals, and may have been educa ted.What evidence is there that it may have a different function? How does that discrepancy help develop the character of the narrator and communicate the themes of the story? The narrator supposes when this was used as a playroom they had to take the nursery things out, for she never saw such ravages as the children have made here. 3. Much of the language used to describe the narrator’s experience has both a denotative (descriptive) function and a connotative (symbolic or figurative) function.How do the meaning of such words and phrases as â€Å"yellow,† â€Å"creeping,† â€Å"immovable bed,† and â€Å"outside pattern† change as they appear in different parts of the story? 4. Look at the description of the wallpaper in paragraphs 96- 104. How does the syntax of the sentences both mirror the pattern on the wallpaper and suggest the narrator’s agitation? Gilman uses comma instead of period before or after â€Å"I† in paragraph 96. The use of comma makes the pattern on the wallpaper sounds disordered and shows the narrator’s agitation.Gilman uses repetition which reflects both the pattern on the wallpaper and the narrator’s agitation in paragraph 97. â€Å"Any laws of radiation, or alternation, or repletion, or symmetry, or anything else that I ever heard of† suggests the irregular pattern of the wallpaper and also the narrator’s agitation. Gilman also uses a serious of complex sentences to indicate the perplexing of the pattern of the yellow wallpaper and the narrator’s mood. 5. The narrator’s husband, John, maintains his composure — and single-mindedness — for nearly the whole story.Characterize his change at the end. How does his fainting add another level of subversion to this early feminist story? Even though the narrator’s husband, John, maintains his composure and single-mindedness for nearly the whole story, when he finds out most of the wallpa per has been pulled off and the narrator keeps creeping on the ground, he fainted. His fainting adds another level of subversion to this early feminist story, because it indicates male will finally regret for their control on women.

“Bonny Barbara Allan” a Typical Ballad Essay

To this day, ballads are still enjoyed by some individuals; many generations ago they were at the very heart of amusement. Passed on orally, they centred such interesting subjects as tragic love. Typically, although ballads are fairly simple, in that they do not tend to focus on characterization, they have a rapid dialogue, and are usually in the form of quatrains, and rhyming in abcb. As a traditional ballad â€Å"Bonny Barbara Allan† employs these traditional qualities and conventions: it is written in quatrains with an abcb rhyming scheme pattern, employs rapid dialogues, displays a lack of characterization and deals with tragic love. The most noticeable feature of this ballad is the four line stanzas rhyming in abcb. When the second and the fourth stanza are not actual rhyme, the poet uses an approximate rhyme. We can count three actual rhymes and six approximate rhymes. The opening quatrain’s first and second stanza consists of an approximate rhyme: It was in and about the Martinmas time, When the green leaves were a falling, That Sir John Graeme, in the West Country, Fell in love with Barbara Allan. (Line 1-4) Other approximate rhyme can be found in the second, fourth, fifth, sixth, and eighth quatrain as for the actual rhyme they are present in the third, seventh and ninth quatrain. The first actual rhyme is: O hooly, hooly rose she up, To the place where he was lying, And when she drew the curtain by, â€Å"Young man, I think you’re dying.† (Line 9-12) The rapid dialogues create the impression that there is a causal link between Barbara Allan and Sir John Graeme although, they never speak directly to each other. It also creates a more dramatic tone. Before each dialogue, there is an introductory stanza which breaks the actual conversation into one that is being told; without those stanzas we would read â€Å"Young man, I think you’re dying.† (Line 12), â€Å"O it’s I’m sick, and very, very sick† (Line13). We are provided with only vague time setting, season, and place. Perhaps, the most revealing is the â€Å"Martinmas time,† (Line 1) it is Christian feast observed in commemoration of the death and burial of Saint Martin of Tours and takes place on November 11. The â€Å"green leaves were a falling† (Line 2) also support the date since winter is the season trees do not have any leafs. The last indication is in the second stanza, â€Å"He sent his man down through the town† (Line 5) which suggest a small town because during the 14th century walking was the way people got by. Throughout the poem, the importance of some words is emphasized by stress and repetition â€Å"slowly, slowly raise she up† to give us the impression that even as we read he movements becomes slower and slower. Furthermore, we can identify easily the tragic love present, again another typical element of ballads. We can notice this element especially in these two particular quatrains: â€Å"O it’s I’m sick, and very, very sick, And ’tis a’ for Barbara Allan:† â€Å"O the better for me ye’s never be, Tho you heart’s blood were a spilling. (Line 13-16) â€Å"O dinna ye mind, you man,† said she, â€Å"When ye was in the tavern a drinking, That ye made the healths gae round and round, And slighted Barbara Allan?† (Line 17-20) In her stubbornness, Barbara Allan refuses to forgive Sir John Graeme for not toasting to her health even though she knows he is ill. She leaves him to die without complete peace; she holds this grudge against him until he passes away. Despite the grudge, her love is genuine and consequently she chooses to die for John. The action of dying for him is not explicitly stated, but we are not left guessing her fate for the poet uses symbolism, in particular the â€Å"bed,† to suggest a funeral. All the elements needed for it to be a typical ballad are present. The format of the stanzas, the rhyming scheme, the attention paid to characterization, the speed of the dialogues, and the tragic love all correspond to the norm.

Cold War: Cuba and Latin America Essay

Cold War: Cuba and Latin America There were several motivations for United States policy in Latin America during the 1950’s and the 1960’s. Some of these motivations included the applying of the policy of containment in Latin American to stop the spread of communism. Another motivation was to stop the growing alliance between Cuba and the Soviet Union. All of these motivations were set in place to avoid the development of a second Cuba in Latin America. It was urgent for the United States to act since now there was Soviet Union presence in Latin America offering to be an ally. The United States had numerous justifications for the polices that it followed during it’s presence in Latin America. One of them being President John F. Kennedy’s Alliance for Progress. The United States offered Latin America countries that were developing economically aid; this was a method of applying the policy of containment. The United States need to stop communism motivated them to pass the Alliance for Progr ess. The United States justified the policy by arguing that they needed to have a policy in Latin America that went beyond the Roosevelt Corollary. After 1959, the United State was still devoted to ridding Fidel Castro’s presence from Cuba. The United States policy makers saw the alliance between Cuba and Soviet Union as dangerous thing, particularly after the critical Cuban Missile Crisis. In the Dominican Republic, the Johnson Administration justified the assassination of Rafael Trujillo since his dictatorship had become a liability to the United States. Trujillo was at one point a United States ally because he was willing to protect its interests but he was cruel to his own people and the United States feared he would spark a revolution in the Dominican Republic, much like the one that had brought Fidel Castro to power. There were many things that the United States ignored as it followed the polices that they had enacted. One, being the lack of evidence that there was a relationship between Castro and the Soviet Union before 1959. Another being that the Alliance for Progress was modeled on the Marshall Plan for Western Europe but Latin America was not Western Europe (92). There was also the contradiction between the Alliance for Progress, that it was nice than the method that it followed in Latin America during the 1960’s.

Culture dependent vs culture independent methods Lab Report

Culture dependent vs culture independent methods - Lab Report Example 104). Some of the techniques that can be applied include, but not limited to performing rDNA PCR amplification on clinical specimens regarded sterile, such as blood. It is however advisable that this technique should not be employed with specimens originating from nonsterile sites such as faeces (Litton, 2010 p. 56). Collection of specimens such as conventional assays needs aseptic precautions. Litton (2010, p.57) claims that in order to curb contamination DNA brought by specimen collection vials, ensuring that the environment where work goes on is well organised also helps with this. Contamination linked to personnel working in the laboratory can be avoided by wearing cloves made of gloves or latex plus white coats. As for those contaminations resulting from consumable reagents and plastic wares, prior screening of each and every reagent before use in diagnostic assays (Litton, 2010 p. 56). 3. Find at least one peer-reviewed scientific research article regarding the bacteria that normally reside in the human mouth and provide references. Describe the groups of bacteria these studies identified to be present in the human mouth. Some of the bacteria that reside in the mouth include but not limited to, staphylococcus with the most common ones being S.epidermidis and S.aureus. They are oval in shape and posses a thick cell wall, named gram-positive. They cause infections in human population when presented with optimal conditions (â€Å"New bacterial species found in human  mouth† 2008, p.26). Bacteria from the genus streptococcus forms the largest number of all the organisms found in the mouth. Some of the species here include, but not restricted to, S. mutans, S. mitis, S. salivarius, S. pneumoniae and S. Pyogenes. They are also oval in shape like the staphylococcus. S.mutans is also responsible for cavity formation in teeth by converting sucrose sugar into lactic acid which

The case of Mrs. Mendez Essay Example | Topics and Well Written Essays - 1250 words

The case of Mrs. Mendez - Essay Example Mendez’s case. Her physical condition is deteriorating, which affects her psychologically. Her children will not let her talk about her impending death, which creates an imbalance in her psychological condition and she copes with this by withdrawing. Drake (2012) presents an adaptation model to understand how cancer patients should be taken care of as they are going through the process of living and dying. Some of the things that would be important to know, according to this scale include in this model are: why her shortness of breath is affecting her intake of fluids and food. Her physical appearance may be important to her as she lays in her bed, is better, which can effect QOL for many patients. There is no mention of church for her, though she â€Å"seems† to be religious, or at least superstitious. This should be explored. Drake (2012) states that nurses must understand early whether their patients are feeling depressed and help them receive treatment for it. Palli ative care will need to be discussed and end of life arrangements. 1. Discuss how a nurse can foster hope in this scenario? When and how can the concepts of palliative care be introduced in the scenario? How can you explain the differences between Palliative care and Hospice care? Fostering hope can be difficult in a situation with the Mendez family, because they are not willing to talk about the impending death of their mother. They are also not open to helping her prepare for death. Butt (2011) states that hope is a multidimensional and it changes as the terminally ill patient continues through their illness. Butt (2011) also states that hope is a factor that creates a better quality of life for the individual. In this situation, more has to be known about the family. Mrs. Mendez seems to be losing hope because the family cannot talk about the impending death. It is important to help the patient feel hopeful, despite what is happening, because it keeps them from being depressed or feeling despair (Turco, 1998). A nurse can foster hope by maintaining a positive relationship with the patient, helping the patient see humor whenever they can, touching the patient appropriately and reassuring them, and helping them control pain (Turco, 1998). In the Mendez family, the nurse can foster hope by providing good care for Mrs. Mendez, which includes making sure that she is comfortable as her pain increases. The nurse may also need to intervene for Mrs. Mendez by contacting the primary care physician and describing the situation as it stands now. According to Tyson (2001) the Hippocratic Oath states that the individual healthcare provider will consult with others who are more expert in situations when necessary, to help their clients. In this situation, Mrs. Mendez needs help from the nurse to create the resources needed for the family to thrive, and for Mrs. Mendez to have the quality of life that she needs as she moves toward death. Palliative care was important to ta lk about as soon as Mrs. Mendez refused chemotherapy. She and her family must understand Mrs. Mendez’s needs as her health decreases. The family must face the inevitable and they may need to see a therapist or a priest or minister to deal with the situation. In a study done by Hermann and Looney (2011), the authors found that patients need a thorough understanding of their symptoms and what to expect as becomes more debilitating.